The Bottom Line On Printing
Take a look at this article from WhatTheyThink? for some fairly interesting predictions for 2021 and beyond.
Here’s a synopsis of highlighted topics:
Best Place To Be?
“Both agree that there will be different impacts on various print sectors, with packaging being the most optimistic. Packaging, of course, has been a growth market as the world population has grown.”
Digital Textile Printing Wins
“Digital printing comprises only a small percentage of total fabric printing (6% to 10% depending on who you talk to and what you include…research predicting that digital textile printing will grow by more than 230% by 2025, with growth being driven by the success of web-based on-demand business models, the urgency of the sustainability agenda, and the sheer economic efficiency of digital textile printing.”
“The bottom line here is that agility in business models and products produced across the broader printing industry is more essential than ever before for these businesses to survive and thrive. Waiting for things to “get back to normal” is not a strategy for long-term success. Things may never get back to “normal” as we perceived it pre-pandemic. But inside of that change is huge opportunity for those who are willing to make the effort to adjust to new demands and new business models, driven by changes in customer demand.”