Meet Crisp Imaging
July 20, 2022 0

Newest RSA Member Company

Crisp Imaging, with the acquisition of Coastal Reprographic Services (CRS), becomes one of the largest member companies in the RSA. Their versatility is impressive, and they’re not your traditional reprographics company.

Crisp Imaging started out as a Copy Club franchise, going into (and staying in) the reprographics industry. According to Carter Crisp, Vice President of Marketing at Crisp Imaging “Reprographics is core to our business, followed by color, innovation technology including scanning and the online plan room. Document management software has become essential along with archiving.”

“Our ability to pivot is key to our success. We can go where your customers are” says Carter. And that leads us to what Crisp Imaging is capable of in today’s multifaceted industry.

  • Reprographics is at the heart of their business. And that means anything from plan rooms, to document management and software to do things better and faster. The latest in technology is critical to the success of Crisp Imaging.
  • Wide format color printing plays an important role at Crisp. Their press roster includes everything from a Canon Colorado 1650 with matte/gloss UV ink to an Arizona flatbed, EFI Vutek, a Ricoh Pro C9210 to some of the finest finishing equipment in the industry.
  • FMs or Facilities Management accounts are a good part of their business. They have wide format printers in some of the largest architecture companies in Orange county and Southern California. They also get additional work from the architects with FMs and Covid playing an important role in expanding that business.

RSA wanted to get the story of Crisp Imaging right. This multifaceted company brings a great deal of expertise to the RSA. So, we decided to ask some questions to see what Crisp Imaging is doing and why they’re so successful.

  1. With this acquisition, what are you concentrating on and what’s your first order of business? Carter says they want to be the regional powerhouse on the West Coast and work on nationwide accounts in conjunction with the RSA network. “Our first order of business with the acquisition is to fully integrate all aspects of CRS into our organization.”
  2. What are Crisp Imaging’s specialties? Carter says they’re the best at customer service and project management, especially in the color department. “At Crisp Imaging, it’s about our people. We have a strong culture which leads to good customer service. It’s important to retain our accounts. We also recognize technology helps our customers get what they need when they want it.”
  3. How has the pandemic affected your business? Carter says they did well when they immediately pivoted into PPE and acrylic barriers. “We sold a lot of them, kept our normal revenue and relatively the same headcount as before.”

  4. How have you managed the paper shortage and supply chain issues? Carter stressed the paper shortage affected them and they needed to stay on top of price increases. Supply chain issues of unique items affected their color department mostly.
  5. What does Crisp Imaging bring to the RSA? According to Carter, “We bring our West Coast locations in a powerful way. We’re big and we have good people working our jobs. We can cover the RSA on the West Coast.”

Gary Crisp, President of Crisp Imaging says this about the RSA: “Crisp Imaging is thrilled to be joining Reprographic Services Association (RSA). It’s an honor to be associated with such a talented group of business owners and I look forward to capitalizing on the many benefits including their national footprint, buying power and learning from others in our great industry.”

We’re proud of all our member companies, and we’re pleased to welcome Crisp Imaging into the RSA.

Crisp Imaging: By The Numbers

  • Total number of employees: 170
  • Years in business: Over 20 years
  • Markets: Crisp Imaging covers San Diego county, LA county, California’s Inland Empire (metro areas and the region inland of coastal Southern California bordered by the cities of San Bernadino and Riverside) and Seattle.
  • Number of locations: 20 including the
  • CRS acquisition
  • Headquarters: Costa Mesa, California

Equipment and capabilities

  • Canon Colorado 1650 matte/gloss UV ink: indoor/outdoor graphics, floor & wall coverings
  • Canon Arizona flatbed: perfect for printing on any stiff or flexible substrate
  • EFI Vutek flatbed: any substrate, dimensional prints and more
  • Ricoh Pro C9210: comparable quality to offset
  • Zund digital cutting system: cuts any substrate, custom cuts

Color specialties

 

  • Touchstone used in conjunction with the Arizona to layer ink
  • White ink and Spot varnishing on the Oce DTS
  • Custom contour cutting on the Zund cutter
  • Fully equipped, experienced in house design team
  • Number of FMs: 60, mostly with architects
  • Number of delivery vehicles: 50
  • Website: www.crispimg.com

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