If you’re wondering how the B2B sales process has changed since the COVID-19 epidemic started in March, check out this article from McKinsey & Company that shows you in graphic detail what they found when they conducted research on decision-makers behavior. We’ve listed a few below, but click here for the full article and more graphs. It might help you craft your sales force for 2021.
How Buyers Interact With Sellers—Online or Off?
How Effective Is Selling Online With Buyers?