Does Your Strategy Balance With Your Execution?
February 10, 2022 0

When it comes to anything in business, strategy and execution must be perfectly balanced. But sometimes the day-to-day, cat herding of keeping your business afloat takes all your energy to make it work. And when it comes to strategizing your marketing for the best impact, there aren’t enough hours in the day to keep your strategy in balance with the execution of your marketing efforts.

Briefly, your marketing strategy should be an academic exercise that helps you fulfill your company goals and objectives. Yes, it takes time, but it’s well worth the effort. Once done, you can move on to the execution of your marketing plan, keeping the strategy connected to the execution. Here’s a synopsis of an article that may help you move in the right direction:

  • “Brief” everything. A marketing brief can clarify your thoughts and objectives before work even begins. They require a bit of effort up front, but it ensures mistakes are minimized and execution is not reactive. No need for a 5000-word essay. Just the basics—who, what when, where, why and how.
  • Ask why—a lot. Continually questioning your direction makes your work have value and purpose. Plus, it gets you into the habit of thinking like your customers and asking yourself why this will help your customers do more.
  • Create strategic marketing frameworks. This action will help you execute based on strategy and will go along way to create formal marketing plans that include calendars, content strategies, message designs and communications outlets. A marketing plan sits on your strategy and makes it come alive.
  • Set your KPIs and measure them. Make sure you decide what performance indicators are important to the success of your marketing plan, then measure them.
  • Prioritize which marketing efforts are more important. All marketing is not created equal. Choose your tactics based on how well they help you meet your strategic objectives and how timely they can be then allocate funds and time to make them work.

If building a marketing strategy that’s balanced with superb execution, you’ll find your efforts will assist you and your sales staff in creating a long-lasting marketing plan that works. For more information, read the full article at: Are Your Strategy And Execution Out Of Balance? 02/03/2022 (

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