If you’re not printing any catalogs, you should be in 2022. According to a recent article by Keypoint Intelligence, data indicates that catalogs will continue to rebound through 2025.
- Color catalogs with A4 printed pages are expected to see compound annual growth in excess of 20 percent between 2020 and 2025.
- Some experts attribute this increase to digital fatigue, new ways to personalize catalogs and the increased effectiveness of catalog’s ability to drive online and in-store sales.
- Catalogs don’t need to be a hard driver of sales but can be used to deepen a consumer’s connection to a brand.
One more thing: there are lots of ways to engage consumers with catalogs that include innovative content, better design and eye-catching print embellishments. The best part? Personalization seems to be leading the march to catalogs and that is something wide format digital printers do very well.